Online marketing strategy for restaurants and takeaways
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by: dawson
The internet is a truly powerful tool when it comes to making money for your business. It can be utilised in so many ways the question is not whether it can help you but how? The answer is not always obvious. For some businesses, it is very easy to see how internet can directly translate into revenue. These include shop owners, who sell over the internet; Media companies who distribute their media content worldwide via the internet and technology companies who make vast sums of money by leveraging internet audience.
Some industries have been slow to catch the information super highway bug. It is understandable that some restaurant owners do not see the point of using the internet, which is a powerful tool to reach people from far far away when the business is serving only local customers. There are a number of ways restaurants and takeaways can benefit from being more active on the internet.
Some restaurants still do not have their own websites because they can’t see the value justifying the cost. A new website can cost from a few hundred to a few thousand dollars but restaurants can get a mini-site from restaurant sites such as food.lacartes.com absolutely free. The mini-site will contain several pages including restaurant profile, contact form, photos, press releases and special offers. It takes just a few minutes to set up. Once set up, restaurant owners will be able to update their information at any time. There is really no reason why any restaurant or takeaway can’t have an online presence.
Many restaurants engage in leaflet distribution, which is very time consuming and expensive. The main advantage of being online is that websites such as LaCartes allow restaurants to post their menus and special offers online so customers can browse them 24/7 essentially achieving the same result as leaflet distribution except that it is completely free, takes just a few minutes and reaches a much bigger audience. People who didn’t know a restaurant existed can now discover them online, read everything about it without having to call the restaurant when it is busy handling orders and bookings.
Another advantage is that online marketing never expires! The effect of leaflet distribution lasts only for a short while. People tend to misplace their menus over time. Information published online will never get taken down. They just need to be updated periodically. They do not necessarily have to replace leaflet distribution altogether but would certainly enhance the results!
About the Author
Dawson Gao writes for a leading online restaurant guide with thousands of listings around the world. LaCartes.com provides restaurants around the world with free signup. For more information, visit our restaurant guide.
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