Toys and infant supplies the domestic market should be more channels simultaneously
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by: frbiz
By the Hong Kong Trade Development Council and the "foreign toy manufacturers," jointly organized by the magazine "Chinese baby supplies and toys Marketing Forum" on April 7, held in Guangzhou, experts from around the country brought together academics and business representatives on the baby Supplies and Toys "How to build brand, build channels, stimulate domestic demand" in-depth discussions. At the Forum, the industry reached a consensus - there are only the point, combined with its own position, to achieve multi-channel expansion, can be successfully develop domestic market.
Situation on the market, the financial crisis forced the switch to domestic sales, according to Toy Industry Association executive vice president of Guangdong Province, LI Zhuo-ming toy introduced in 2008, the outbreak of the global financial crisis, so serious blow to China's toy industry, and many toy export enterprises understand the situation, began to actively participate consumption potential of the promising domestic market, "In and Out," "walking on two legs."
Toy survey, according to the joint network, the Chinese children under 14 years of toy consumption per capita 20 to 30 yuan (2.4 to 2.6 U.S. dollars), the Asian consumption of 13 U.S. dollars per child toy, if the increased demand from China to the Asian level, the market size will top 30 billion yuan .
HKTDC Pansy Yau, deputy chief economist, said: "A second-tier cities in China, children in middle-class families to buy toys, high frequency, especially in less than 100 toys, the parents of the children's requirements are in is 'responsive', with economic level upgrade parental income, early education awareness, by the TV animation, the comparisons of psychological and other factors, urban toy market is growing rapidly. "
LI Zhuo-ming said that in recent years, both from the product, production, sales channel or show perspective, toys and infant products integration trends are becoming increasingly obvious, more and more active. These two industries are similarities, there are commonalities. The common features: the same clients are children; their commonality expressed in: the child's necessities of modern. LI Zhuo-ming that actively expand the domestic market, infant supplies and animation to the peripheral industries such as infiltration, is the toy industry to avoid the risk of a single export market, an effective method.
To develop innovative products on the market, find their places is the key then, to face such a huge domestic market, enterprises to seize the opportunity to grow?
"The market does not always popular products, companies can consciously respond to market changes, development of corresponding products, companies can continue to develop." As a manufacturer representative of the domestic music Mita Group Manager Lu Jiawen that product innovation is the key: "Product innovation can be divided into new product innovation and improve product innovation. New product innovation is the principle of product use and significant changes. Improved product innovation is the principle of no significant change in the technical case, based on market needs the functions of existing products on the expansion and technical improvement. "
Bei Qin Chang's brand agency Friends of the Yu-zhong, the selection of channels compared to dealers "find-law": "I will attend to the job went to China to see different for each local market dealers, among them to find out in line with our object, so as to quickly open the market. "
As a dealer Zhengzhi Wu is that the choice of brand is the key. "Select Brand as the selection of personnel, picked on, enjoying rapid growth and achieve win-win situation. We should first ask ourselves: What do I need? This brand for my benefits, disadvantages between the two? Brand is value and potential value? how the concept of supplier like? the brand's similar to the suppliers more than three you ... ... they should be careful examination. "
Pregnancy baby products on the sales model is not suitable for online sales, "Currently, China's toy sales model is still in the 'primitive' stage." Cheung Chi Yuen Toys Co., Ltd. General Manager Zhengzhi Wu pointed out that the expansion of the domestic market, need to do preliminary investigations and accurate data market analysis, in response to market changes and adjust marketing strategies accordingly. He said: "There is no sunset industry, only a sunset business. Any industry, any field can not do without 'professional' word. The ultimate goal of business is to get out one of their own unique way, to the existing mode of operation play create a replicable model, model successful, the addition becomes multiplication. "
"Market counters expensive product is incomplete; supermarkets to implement self-service, equivalent to no service. It is consumers like to maternal and child physical store to buy baby supplies cause pregnancy." One-stop pregnancy leading retailer of baby products "Music Friends" company Director of Operations Gongding Yu presented at the forum, online marketing, direct purchase catalog, specialty stores combined, "one" marketing model, is music market key to success of Friends of the occupation: "chain is the most important sales channel, Since most baby products are not suitable for pregnant online sales. "
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