MAC Women

View PDF | Print View
by: robeca

If you read ¡¡ãPassion, Anyone?¡¡À and the ¡¡ãABOUT¡¡À section, you know our mission and how HeelsConnect was conceived. After my epiphany, I started calling hundreds of women around the country ¡§C some I knew personally and some I was referred to ¡§C and began to share my vision. I was overwhelmed by the enthusiastic responses. The calls often ended with ¡¡ãI can¡¯t wait to see you on Oprah!¡¡À I was terrified that I had inadvertently planted unrealistic expectations of HeelsConnect and that I wouldn¡¯t be able to deliver not to mention I was trying to figure out what I was going to deliver. I was drowning in my own enthusiasm and energy.
How do you ¡¡ãfigure out¡¡À what you want to do? The million dollar question many of us struggle to answer ¡§C and perhaps even ask ¡§C no matter how young or old. No matter the size of an office, or the number of digits in a salary, or the majesty of a title, we are in search¡­of happiness¡­of fulfillment. In search of finding comfort in being who we are.
For many years, my constant insecurities and anxiety prevented me from feeling comfortable in my own skin. While I still feel insecure at times ¡§C that will never completely go away ¡§C I¡¯m learning that with age comes self acceptance. And with self acceptance comes confidence.  They getting old because without  MAC Cosmetics.
They found comfort in knowing that their peers had the same desires and doubts. Driven by determination, ambition, and talent, they sought guidance and searched for instant answers (¡¡ãinstant¡¡À being the operative world for Gen Y). And the question that haunted them the most - ¡¡ãHow do I figure out what I want to do?¡¡À - still echoes in my head.
Among the college students, a similar pattern also emerged. They shared the same fears of entering the workforce, and they yearned to access workingwomen who walked the steps they would soon take.
Still, I went to work. After coming to terms with ambiguity, I conducted focus groups to uncover the needs of workingwomen and female college students. Not surprisingly, common themes surfaced. For the professionals, regardless of experience, position, industry, and other variables, all faced similar challenges, felt the same frustrations, and shared the same doubts. They wondered how those who have ¡¡ãmade it¡¡À survived and achieved success ¡§C not realizing that they are those women to the generation following them.

About the Author

life could be more beautiful with MAC Cosmetics.

Comments

Add Comment